Biography
He is an author, sales and marketing consultant and lecturer: his speciality is making margins double. As an entrepreneur, he created a start-up in the organic food sector and after having achieved the inclusion of his products in the main Italian GDO chains, Coop, Auchan, Carrefour, Pam, Natura Si and in 15 foreign countries, he sold his company to a Swiss fund. As a manager he has worked with Samsung, Motorola, Team System and other large companies, holding the position of managing director, sales director, marketing director. He teaches at the Sole 24 Ore Business School, Confindustria Emilia Romagna and Assolombarda. He is a sales and marketing consultant: his clients include Samsung Italia, Motorola Italia, Il Sole 24 Ore, Team System, Snaidero cucine. He is an expert on entrepreneurial strategies developed by Walt Elias Disney in the hospitality sector: he is
author of the book Magic Businesson how to create a perfect Walt Disney-style show in your hotel, and the book Over Bookingthe innovative marketing plan to maximise your hotel's occupancy and double your margins through professional market analysis.