Biography
Designs brand identity from a language perspective: name, payoff, voice, and tone of voice. Has been working with words for over 20 years: first as an advertising copywriter and since 2014 as a freelance professional under the name BalenalaB to help brands find their DNA and communicate it. Has helped many companies and professionals discover and enhance their diversity: Generali Assicurazioni, Illy, COOP, Menz&Gasser, Nespresso, Ravelli. Has written an ebook manual, "Scrivi più bianco" (Write whiter), to find one's own writing style. From a rib of the whale, My Italian Voice was born, a project where she produces professional audio for commercials, videos, and audio guides: among others, she has worked for Booking.com, the Musée D’Orsay, the Musée du Luxembourg, Sapienza University of Rome, Eni, Ferrero, Engie, Hitachi. Holds courses in advertising copywriting, autobiographical writing, and creative writing for events, digital schools, and companies, including Federlegno, Avis, Regione Lombardia, Nestlé, H-farm. Born in print, grown up in radio, now lives on the web and in Paris.
