Gandalf the White

13 October 2026
10:30 - 10:45
Hospitality Future 2050 / Sala dell'Arengo

Gandalf the White

The most effective way to integrate AI in the company is to truly understand its potential.
These are only available to those who make the jump from the simplicity of ChatGPT/Claude AI to much more powerful tools like Claude Code/Codex.
Chat becomes a terrifying terminal, but the return for those who overcome the fear is absolute:
Instead of an AI consultant answering questions, they will have a real builder with whom to create solutions.
We have seen CEOs who have completely revolutionized their companies, and some who don’t even talk about it because they know they have an immense competitive advantage.
Those who made the leap know it, and they feel like Gandalf the Grey who became Gandalf the White.