Michaela Picasso

Micaela Picasso is an architect, creative consultant, lecturer, and editorial director of Metainitaly magazine (metainitaly.eu), dedicated to the textile industry, fashion, innovation, and sustainability, and Metaprintart (metaprintart.info), a publication specialising in visual communication, printing, packaging, and graphic technologies.
For over thirty years, they have operated in the fashion, textile, design, beauty, and lifestyle sectors, focusing on trend research, creative direction, concept development, brand identity, and communication for companies and brands.
national and international. He has collaborated with, among others, Pupa, Simply Zen, Urban Tribe, Milk Shake, Lord & Berry and Art Arpel.
Since 2013, they have produced trend books and forecasting tools for companies in the textile, fashion, accessories, design, and cosmetics sectors. Through the Scarlett brand, they develop research dedicated to socio-cultural evolutions,
all colour trends and languages, offering strategic guidelines for the design of collections and products. Clients include Prada Accessories, Luxottica, Miroglio, Faliero Sarti,
Chromavis, Larioseta and numerous companies from the textile sector.
Specialising in colour theory and the design of colour palettes for textile companies, she assists businesses and professionals in defining palettes, colour harmonies and strategies for
Product development. It also carries out consultancy activities on the use of colour in commercial, exhibition, work, and residential spaces, analysing the relationship between perception, well-being,
identities of environments and behaviour of people.
Their research delves into the psychological and emotional influences of colour, its impact on cognitive and decision-making processes, and the applications of colour therapy as a supportive tool for
wellbeing and psychophysical balance. He holds courses, workshops, and conferences dedicated to colour theory, colour psychology, trend forecasting, visual communication, and colour therapy.
and well-being.
She is the founder of the cultural association Il Centro (dalcentro.org), which promotes educational, cultural, and interdisciplinary activities aimed at the dissemination of knowledge and growth.
staff.
She has held the position of Educational Director at IMA Fashion Academy and is a lecturer on courses and master's degrees dedicated to Fashion & Luxury Communication, Trend Forecasting, and Interior Design at
The Academy of Luxury.