Biography
He is Marketing Manager at Weforguest, a software house that develops advanced CRM solutions powered by artificial intelligence, designed to improve customer journey management in the hotel industry. With over 15 years of experience in the hospitality world, he has developed transversal skills in digital marketing, social media strategy and PR & media relations. Today she leads the company's communication and positioning strategies, supporting hotels and non-hotel facilities in the adoption of technological solutions geared towards operational efficiency and the personalisation of the guest experience. She is an active speaker and participates in initiatives dedicated to digital innovation and female empowerment in tourism.