Biography
Giorgio Soffiato is founder and managing director of Marketing Arena. A contract lecturer in Digital Marketing at the University of Padua, he has been a researcher for Venice International University and a lecturer at Ca’ Foscari University of Venice. He is also an Adjunct Professor at Trinity College Dublin and a Fellow at SDA Bocconi.
Marketing Arena Spa is a marketing agency that develops integrated strategies and projects to support brand growth. Thanks to a multidisciplinary team and in-house expertise, it supports SMEs and large enterprises through an integrated approach that combines strategy, branding, creativity, performance and technology.
All sessions by Giorgio Soffiato
In Praise of Strategy: Surviving and Converting When Everything is a Commodity
13 October 2026
14:30 - 14:45
Hospitality Future 2050 / Sala dell'Arengo

