Biography
He is the founder of Digital Marketing Turistico, an organisation active in marketing training and consultancy for the hospitality industry. He has supported hundreds of independent hotels, groups and hotel chains in defining the most effective strategies to build a strong online presence, increase visibility and improve profitability. A speaker at major industry events, he is a lecturer at various universities, business schools, and public and private training bodies, and collaborates with leading trade associations. He has written two books: “Digital Marketing Turistico e Strategie di Revenue Management per il settore ricettivo”, a bestseller translated into several languages, and “Hotel Digital Marketing”. He is the founder of the largest Italian Facebook group dedicated to “Digital Marketing Turistico” and has had an active newsletter since 2012 with more than 10,000 subscribers.
