Biography
She designs the identity of brands from the point of view of language: name, payoff, voice and tone of voice. She has been working with words for more than 18 years: first as an advertising copywriter and since 2014 as a freelancer under the name BalenalaB to help brands find their DNA and communicate it. In these 8 years she has helped many companies and professionals discover their diversity and put it to value: Generali Assicurazioni, Illy, COOP, Menz&Gasser, Nespresso, Ravelli, Tonki, Womsh. She has written an ebook manual, Write whiter, to find his own style in writing. From a rib of the whale was born My Italian Voice, a project in which he creates professional audios to give voice to commercials, videos, audioguides: among others, she has worked for Booking.com, the Musée D'Orsay, the Musée du Luxembourg, La Sapienza University of Rome, Eni, Ferrero, Engie, Hitachi. She holds courses in advertising copywriting, autobiographical writing, creative writing on various occasions, for events, digital schools and for companies, including Federlegno, Avis, Regione Lombardia, Nestlé, H-farm. Born in paper, raised in radio, now living on the web and in Paris.