Biography
Alessandro Scarpellini is Creative Director and Design Manager, specialising in brand strategy and visual identity. For over 15 years, he has been supporting companies, studios, and organisations in developing brand identities capable of generating trust, differentiating themselves in the market, and creating business value through design and visual communication. Throughout his career, he has collaborated with a diverse range of clients, both in Italy and abroad, developing projects in sectors spanning hospitality to lifestyle, and industry to health & wellness. He is the founder of Visual Journal, a global editorial platform dedicated to branding and graphic design, which reaches millions of users annually by showcasing the best of international design. In his work, he interprets branding as a strategic lever for growth, capable of strengthening positioning, guiding decisions, and creating value for businesses, far beyond mere aesthetics.
https://alessandroscarpellini.it // https://visualjournal.it
