Biography
He is a speaker, consultant and coach expert in Digital Marketing. He is partner and founder of Edita, an Italian digital marketing agency specialised in the promotion and digital branding of tourism companies. He works with local and international companies to help them develop online visibility and promote Italian hospitality excellence worldwide. Since 1995, he has been involved in consultancy and training for the hospitality sector, bringing ideas and strategies gathered from around the world to Italian operators wishing to grow and develop businesses and territories.
Since 2016, he has been a lecturer at the Bologna Business School's Master of Tourism Marketing. Always up-to-date on Digital Marketing trends, he participates in major industry events around the world, often as a speaker.
In addition to certifications such as Google Adwords Professional, Google Analytics IQ and Bing Accredited Professional, he has studied and obtained certifications as a Master Practitioner in Neuro Linguistic Programming, Business Coach, Team Coach and is currently completing the certification path for project management according to the Agile Manifesto, which helped him to extract clients' real goals, limitations and needs and then together achieve extraordinary results.