Biography
CEO & Hotel Digital Strategist of Omnigraf Italia, a web agency for hotels that has been involved in tourism marketing for 25 years.
His passion for the area and the study of tourist attractions, capable of winning over multiple targets, have driven him to go into more and more detail in the hotel world and to take care of every detail that can generate more occupancy. His experience to date has led him to create accurate marketing strategies, specifically designed for the hotel segment, exploiting his in-depth knowledge of the web, from social media to sites, from the SEO to SEM campaigns, from OTAs to brand reputation sites. For him, the hotel can in no way do without a marketing plan: it is necessary to know one's identity and target audience, the direction to choose and the goals to pursue and achieve.