Linguistic intelligence and hospitality.
Words that activate trust and generate connection from the very first moment.
AI agents for happy customers (and freer hoteliers).
From first contact to loyalty: a few clicks to simplify and personalise the customer journey and create relationships that last.
Good morning hotel!
How to create a breakfast experience that leaves its mark, between storytelling, service and buffet.
How to relaunch a hotel and its destination from scratch.
Business before tourism demand: the Prati di Tivo case.
With words you work miracles (and the guest returns).
From words of welcome to words that know how to welcome.
Controlling costs and purchases at the hotel with AI.
A practical approach to optimising hotel and restaurant margins and expenses.
Convert data into customised services for guests.
The role of PMS and reputation platforms for guest satisfaction and loyalty.
It is more than a counter: it is the heart of hospitality.
What the front office really needs, from check-in to check-out, to create relationships with guests. | Interview Cecilia Cianfanelli - Teamwork
Design is not enough: the guest seeks coherence between what he sees, what he reads and what he experiences.
How storytelling drives the identity of a hotel, making it recognisable in the market.
The future is present: artificial intelligence at the service of reception.
More bookings and time for what really matters!
The marketing plan that will fill your hotel in 2026 (if you start now).
November 2025 to September 2026: what to do, when to do it and why it works!
AI is always right (or maybe not).
When marketing stops being a journey and becomes an odyssey.
The impact of AI in personnel selection.
Strategies to identify the characteristics of tomorrow's professions.
Sustainability in hotels: good intentions are no longer enough.
Concrete actions to be taken to meet the hospitality tomorrow.
Intelligent laundry: efficiency and sustainability for optimal management.
Tools and best practices to decrease costs, ensure quality and reduce the environmental impact of your laundry.
Prices out of control?
How to optimise your pricing strategy using the right tool (spoiler: it's not the PMS).
How much does it cost and how much does it pay to become a Family Hotel?
The results of the first Italian research on the family hospitality business.
Towards total revenue optimisation.
How to Increase Profits with Up Selling and Cross Selling.
Wellness and science: the true potential of your SPA.
Real benefits for your guests as told by scientific research.
Administration and Sales: have the two departments ever spoken to each other?
The construction of the sales price, starting from costs.
From ChatGPT to AI agents: from theory to practice.
How to use tools and implement intelligent assistants to improve the guest experience and hotel operations.
From New York to Singapore: 30 hotel marketing ideas that make guests fall in love.
And they cost less than you think.
Different, together, better.
The Tortellante project as an inspiration for hospitality that values every person and every difference. | Interview Silvia Iommi - Teamwork
Hotel Smart: 13 tips for choosing your first AI chatbot.
The next receptionist could be digital: how to avoid mistakes and get AI working at its best in your hotel.
Do your socials sell or do they just waste your time?
Visibility without strategy is not enough. And no: it is not a job for everyone.
The hospitality of the future: artificial intelligence rewrites the art of hospitality.
The surprising scenarios of major international companies. | Moderator Vinicio Borsi - Skål Rome
Environmental certification: how much does it cost and what is the return on investment?
Challenges, advantages and two case studies comparing a path to sustainability.
Technology in hotels that shows in the results, without renovation work.
Plug & play solutions that offer comfort, control and connectivity in a simple, immediate and non-invasive way.
Do families still choose the hotel as you think?
From Family Trend 2026 practical tips for site and campaigns.
Eating is pleasure: let's get excited again.
Where we went wrong and how to find happiness at the table. | Interview Alberto Schieppati - PLACES magazine
Courtship manual for hoteliers.
Do not make (service) promises you cannot keep.
Not everyone has a concierge, but everyone can learn from a concierge.
What is the secret to turning every guest's request into a unique experience?.
Smart departures.
How new technologies are transforming the travel experience.
When design speaks, hotel identity takes shape.
How to design a unique and recognisable structure through targeted stylistic choices.
Artificial stupidity: the new Revenue?
When an algorithm is not enough: learn the ultimate method and master your revenue.
Between technology and emotionality: can value be created with AI without involvement?
How to build a comprehensive strategy for your hotel and win customers.
When sustainability meets design.
The MODE Hotel case in Rimini. | With ROBERTA STUDIO, OTTO Studio, Eclettico Design by Lombardini 22, the ne[s]t, NOA, ovre.design®, GLA Genius Loci Architettura, Alessia Galimberti & Partners, Rizoma Architetture, HUB48, Laura Verdi Architetto, Scuola del Design - Dipartimento di Design - Politecnico di Milano, Comfort Hub | Laura Verdi - we:ll magazine moderates
Technology and sustainability: the future of intelligent hospitality.
Home automation, automation and energy efficiency for a sustainable, comfort-oriented hotel model.
«If we want everything to remain as it is, everything must change». From the Leopard to artificial intelligence.
How to power AI with data to revolutionise revenue management and improve it.
How to be found everywhere online.
10 ideas for being chosen in the era of multichannel research.
