Biography
A graduate in Economic and Social Sciences, with a master's degree in Development Economics, he trained at Censis, first as a simple researcher, then as research director. He then directed the Hospitality Industry sector at Luiss Management, where he also taught tourism marketing, the same discipline he also taught at the University of Bolzano. He designed the Gambero Rosso Schools at the Città del Gusto in Rome and worked on catering management. As a strategic consultant on investments in the hospitality industry, he has worked for Banca IMI and Banca Finnat and before that with Invitalia, currently under the name Sviluppo Italia. He has direct managerial experience, having been the Director General of the Tourism Agency in Florence for five years, a city where he was also Director of International Relations at the Municipality. His managerial experience continued at ENIT, where he was a member of the Board of Directors for three years. For two years he served as Vice President of the ETC - European Travel Commission, an association that brings together the tourism agencies of European countries. He writes in Corriere della Sera and Huffington Post on the topics of digital transformation and mass behaviour, with the aim of socialising the results of his research and studies. He is the author of Italy's oil. Commonplaces that are bad for tourism where he dismantles the clichés that block the development of tourism.