Biography
With a degree in electronic engineering, he started working at Fiat in 1995, where he held positions in the Manufacturing, International Developments and Marketing areas as director of the Italian market and the 500 brand. He taught marketing in 2006 and 2007 at the Turin campus of the EAP-ESCP business school and in the same year was awarded the ADICO “Marketer of the Year 2007” prize. In 2011 he joined Google Italy as Head of Automotive and since 2014 he has been Director of the Transportation Business Unit, which includes the Travel & Automotive sector.