Biography
He is a consultant and trainer in branding, marketing and communication. He is author of the marketing and communication blog skande.com. In 2012, together with Rudy Bandiera, he founded the company NetPropaganda, which deals with digital marketing and communication. He is a lecturer for Scuola Holden, IUSVE, CUOA Business School, Master in Journalism at the University of Bologna and Mediolanum Corporate University. He is a speaker at major Italian digital communication and marketing events, including Brand Festival, Philip Kotler Forum, InspiringPR, SMAU, We Make Future, Festival del Fundraising and Social Media Week. He is author of the books The Monkey in the Drawer, Make a Brand of Yourself, Tell Me Who You Are, Rock'n'Blog, Promote Yourself, Net Branding.
As a consultant, he helps to cultivate, through originality and creativity, the brand narrative for a clear and distinctive positioning in the minds and hearts of customers and to gain trust, attention and business opportunities.