Biography
With more than 40 years of experience, he is a benchmark in hospitality marketing & sales, providing consulting and training to prestigious international hotel chains including IHG Hotels & Resorts, Hilton Hotels & Resorts, BWH Hotel Group, Golden Tulip Worldwide, Choice Hotels and Domina Hotels & Resorts. In addition to his role as CEO of DEMO Hotels and MODE Hotels, he is publisher of we:ll magazine and strategic partner of Hotelperformance, Hospitality Project and THRENDS, demonstrating a profound influence on the market. Recognised for his ability to innovate, he created successful events and has founded innovative product clubs such as Italy Bike Hotels, Italy Family Hotels, Riccione Turismo, SPA Hotels Collection, Terrabici and All Inclusive Hotels, which have redefined the tourism offer and created value for companies in the sector. He is also an active member of NEWH and author of numerous industry publications.