Gianluca Diegoli

Gianluca Diegoli is one of the best known marketing experts in Italy. A Bocconi graduate, after a long career in large companies he has long been an independent consultant on digital marketing, e-commerce and strategy. He teaches at IULM University and the University of Udine. He writes for Domani, Link, Il Post, Quants, Trends. 

He has written the essays Follow Me! Il marketing come culto, il culto come marketing and Svuota Il Carrello - Il marketing spiegato benissimo, both for UTET, and several manuals on digital marketing for Apogeo and Hoepli. Since 2004, every Friday he writes the newsletter “Minimarketing”the most widely read in the industry. He can be found almost everywhere online as @gluca.