Biography
An entrepreneur with more than 20 years of experience in marketing and digital transformation for the hospitality industry, he is president of Ready Go One, a company specialising in artificial intelligence, cybersecurity and cloud solutions, and focused on optimising processes and increasing the performance of hospitality facilities. He supports hoteliers and managers in business development, combining strategy, innovation and advanced technologies. Previously he led Evols, a leading hotel software developer, contributing to the digitisation of more than 1,500 properties. He is the author of Marketing for hotel, a book that provides concrete tools to attract more customers, differentiate the offer and increase profits. Its mission is to help hotels compete successfully in an increasingly complex and technological market.