Biography
Trainer and digital marketing consultant, specialised in business storytelling and integration of Artificial Intelligence in communication processes. He has been working alongside companies and professionals for over thirty years. Since 2015 he has collaborated with the editorial staff of VisitMonterosa, an interregional project for the tourism promotion of the Monte Rosa valleys. He collaborated on the launch of Mirtillo Rosso Hotel, the only place in the world where it is Christmas once a month. Author for Hoepli of “Raccontarsi online. From freelancers to SMEs: storytelling for digital marketing” (2021) and “Writing with AI. How to combine artificial intelligence, strategy and creativity” (2025).