{"id":22502,"date":"2022-06-09T11:32:05","date_gmt":"2022-06-09T09:32:05","guid":{"rendered":"https:\/\/www.hospitalityday.it\/?p=22502"},"modified":"2022-06-10T11:51:00","modified_gmt":"2022-06-10T09:51:00","slug":"digitising-hospitality-processes-and-services-to-save-time-and-resources-voice-to-claudia-ferrero","status":"publish","type":"post","link":"https:\/\/www.hospitalityday.it\/eng\/digitalizzare-i-processi-e-i-servizi-dellospitalita-per-risparmiare-tempo-e-risorse-voce-a-claudia-ferrero\/","title":{"rendered":"Digitising hospitality processes and services to save time and resources: voice of Claudia Ferrero"},"content":{"rendered":"

With several different experiences in chain and independent hotels, abroad and in Italy, covering various managerial roles, eleven years ago Claudia started working in technology<\/em><\/strong> applied to Hospitality.<\/p>\r\n

Indeed, the pandemic has accelerated the need to digitise processes and services. Without the right skills, however, there is a risk of wasting time and resources.<\/p>\r\n

That is why I decided to become a digital manager. A figure who is not a computer scientist but a manager who facilitates the business application of technology.<\/p>\r\n

The its mission<\/strong> is in fact to progressively support the company in the difficult mission of making service processes digital and more efficient<\/em><\/strong> supporting their skills. How?<\/p>\r\n

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  1. Simplifying and automating processes<\/li>\r\n
  2. Eliminating low value-added activities<\/li>\r\n
  3. Collecting data to gain more insights<\/li>\r\n
  4. Offering digital services<\/li>\r\n
  5. Integrating as much as possible<\/li>\r\n
  6. Creating a positive work culture<\/li>\r\n<\/ol>\r\n

    In practice the my goal<\/strong> is to manage this transition phase for implement technologies<\/strong> that they are:<\/p>\r\n