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Filippo Giustini

Design Strategist, Marketing Toys

Filippo Giustini

Design Strategist, Marketing Toys
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Biography

He is Design Strategist of Marketing Toys, he designs routes. He has been doing it since 2008 when it was possible to sponsor posts on personal Facebook profiles with € 5.14 and there was still no talk of mobile and responsive sites. The language spoken at the time was that of Gowalla and Wishpot, then, after 10 years, we arrived at Clubhouse. In the meantime they have all become gurus of something.

Today is the time to take a few steps back and start over from people, with a completely human centered design approach: design brand identities, psycho-analyzing companies in their business model canvas to find out more about their target, customer journey and touch. point. It is contaminated by technology, by data, by the future. People, their needs, their dreams are everything: try to ensure that the consumer becomes the hero of the company's history.

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