Biography
He is a copywriter, creative director and trainer. He works with images and words for advertising agencies, MotoGP riders and companies that need to build or improve their brand identity. He works with companies of all sizes, from SMEs to multinationals. Over the last 10 years he has written national advertising campaigns, headlines, storyboards for TV commercials, brand names, social media posts and many sentences for digital and traditional media. He is the author of Iimages VS words, advertising writing manual.
He has curated projects for Dorelan, Calliope, Terranova, Hoepli, Solo Affitti, GoDaddy, 24ORE Business School, Copy42, Lacerba, Enea Bastianini, Misano World Circuit.
He is co-founder of Grafite, a freelance collective and founder of Motorstudio, an agency specialised in advertising communication and brand reputation for MotoGP riders and teams. He created a Masterclass in copywriting together with Lacerba, 12 hours of on-demand lessons.